“ Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think. ”

“ The car has become the carapace, the protective and aggressive shell, of urban and suburban man. ”

“ Advertising is the greatest art form of the 20th century. ”

“ Ads are the cave art of the twentieth century. ”

“ Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language. ”

“ The medium is the message. ”

“ Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. ”

“ Affluence creates poverty. ”

“ We drive into the future using only our rearview mirror. ”

“ The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. ”