“ In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. ”

“ Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts. ”

“ As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.' ”

“ Ads are the cave art of the twentieth century. ”

“ Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either. ”

“ The medium is the message. ”

“ Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. ”

“ Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. ”

“ Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be. ”

“ The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar. ”