“ Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. ”

“ It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world. ”

“ The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. ”

“ Your computer needn't be the first thing your see in the morning and the last thing you see at night. ”

“ Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. ”

“ In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. ”

“ When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. ”

“ Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. ”

“ Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. ”

“ Technology is teaching us to be human again. ”