“ Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style. ”

“ I never in a million years thought I would be the person to go to for self-esteem that was not my intent. But I happen to love beauty, I love the way people look, and I love making women look beautiful. ”

“ I never learned management. I never went to business school. I'm an artist. I happened to have really clear ideas of what I thought my business should be. ”

“ Every business decision I ever made I learned from my grandfather Papa Sam. He moved here from Russia when he was a boy. He worked his way up selling newspapers and ladies' handbags, and eventually, he became Cadillac Sam, one of the biggest car dealers in Chicago. ”