Culture File 46:
In North America, people usually accept compliments (A.Your English is very good. B. Thank you.) In the U.K., people often reject them. (A. Your English is very good. B. Oh, no. It isn’t really.) In many cultures people will say something negative about themselves after a compliment, because they’re embarrassed, if you’re going to say something negative, don’t forget to thank the person first.
Women give more compliments than men. Men should be careful about compliments to women. You should avoid mentioning anything personal. This is probably why people often compliment men on possessions (watch, laptop computer, car) and compliment women on accessories (earrings, jewelry, handbag).